Marketing is one of the most exciting, creative and vital part of any business. How to communicate the value of a product or service to customers effectively is a challenge all businesses have. Analyze market needs and trends on how to promote a product effectively, catching the interest of your market audience.
Our programme equips students with practical marketing knowledge and skills for the competitive business environment today. Students will learn to understand the market, formulate marketing plans and strategies, PR skills, product pricing and business know-how.