Why Diploma in Marketing?

Marketing is one of the most exciting, creative and vital part of any business. How to communicate the value of a product or service to customers effectively is a challenge all businesses have. Analyze market needs and trends on how to promote a product effectively, catching the interest of your market audience.

Our programme equips students with practical marketing knowledge and skills for the competitive business environment today. Students will learn to understand the market, formulate marketing plans and strategies, PR skills, product pricing and business know-how.

  • Strong grasp of hands-on and experiential learning
  • Exposed to basic and ethical business practices
  • Product exposure, packaging and pricing
  • Develop skills and knowledge on public relations and service marketing
  • Financial aspects of a business and its products
  • Advertising and promotional activities
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